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Privacy Notice
Privacy Notice
German privacy policy translated into English
Privacy Policy
We have written this privacy statement (version 02.02.2021-311257336) to explain to you, in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679, what information we collect, how we use data and what choices you have as a visitor to this website.
Unfortunately, by their very nature, these explanations sound very technical, but we have tried to describe the most important things as simply and clearly as possible when drafting them.
Automatic data storage
Nowadays, when you visit websites, certain information is automatically created and stored, including on this website.
When you visit our website, as you are doing right now, our web server (the computer on which this website is stored) automatically stores data such as
- the address (URL) of the website you are visiting
- browser and browser version
- the operating system used
- the address (URL) of the previously visited page (referrer URL)
- the host name and IP address of the device from which access is made
- the date and time
in files (web server log files).
As a rule, web server log files are stored for a fortnight and then automatically deleted. We do not pass on this data, but we cannot exclude the possibility that this data may be viewed in the event of unlawful behaviour.
Cookies
Our website uses HTTP cookies to store user-specific data. Below we explain what cookies are and why they are used so that you can better understand the following privacy policy.
What exactly are cookies?
Whenever you browse the internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.
One thing cannot be denied: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are also other cookies for other applications. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically placed in the cookie folder, effectively the "brain" of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.
Cookies store certain user data about you, such as language or personal page settings. When you return to our site, your browser transmits the "user-related" information back to our site. Thanks to the cookies, our website knows who you are and offers you your usual default setting. In some browsers each cookie has its own file, in others such as Firefox all cookies are stored in a single file.
There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie is to be evaluated individually, as each cookie stores different data. The expiry time of a cookie also varies from a few minutes to a few years. Cookies are not software programmes and do not contain viruses, Trojans or other "pests". Cookies also cannot access information on your PC.
For example, cookie data may look like this
- Name: _ga
- Expiration time: 2 years
- Usage: Differentiation of website visitors
- Example value: GA1.2.1326744211.152311257336
A browser should support the following minimum sizes:
- A cookie should be able to contain at least 4096 bytes
- It should be possible to store at least 50 cookies per domain
- A total of at least 3000 cookies should be able to be stored
What types of cookies are there?
The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the data protection declaration. At this point we would like to briefly discuss the different types of HTTP cookies.
We can distinguish between 4 types of cookies:
Absolutely necessary cookies.
These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed when a user places a product in the shopping basket, then continues surfing on other pages and only goes to the checkout later. These cookies do not delete the shopping cart even if the user closes his browser window.
Functional cookies
These cookies collect information about user behaviour and whether the user receives any error messages. In addition, these cookies are also used to measure the loading time and the behaviour of the website with different browsers.
Goal-oriented cookies
These cookies provide a better user experience. For example, locations entered, font sizes or form data are saved.
Advertising cookies
These cookies are also called targeting cookies. They are used to provide the user with individually adapted advertising. This can be very practical, but also very annoying.
Usually, when you visit a website for the first time, you are asked which of these types of cookies you would like to allow. And of course, this decision is also stored in a cookie.
How can I delete cookies?
You decide how and whether you want to use cookies. Regardless of which service or website the cookies come from, you always have the option of deleting cookies, only partially allowing them or deactivating them. For example, you can block third-party cookies but allow all other cookies.
If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:
Chrome: Delete, activate and manage cookies in Chrome.
Safari: Manage cookies and website data with Safari
Firefox: Delete cookies to remove data that websites have placed on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete and manage cookies
If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether you allow the cookie or not. The procedure varies depending on the browser. The best thing to do is to search for the instructions in Google using the search term "Delete Cookies Chrome" or "Disable Cookies Chrome" in the case of a Chrome browser or replace the word "Chrome" with the name of your browser, e.g. Edge, Firefox, Safari.
What about my data protection?
The so-called "Cookie Guidelines" have been in place since 2009. These state that the storage of cookies requires your consent. Within the EU countries, however, there are still very different reactions to these directives. In Germany, the Cookie Directives have not been implemented as national law. Instead, this directive was largely implemented in § 15 para.3 of the German Telemedia Act (TMG).
If you want to know more about cookies and are not afraid of technical documentation, we recommend https://tools.ietf.org/html/rfc6265, the Request for Comments of the Internet Engineering Task Force (IETF) called "HTTP State Management Mechanism".
Storage of personal data
Personal data that you submit to us electronically on this website, such as your name, e-mail address, address or other personal details when submitting a form or commenting on the blog, together with the time and IP address, will only be used by us for the stated purpose, kept secure and not passed on to third parties.
We therefore only use your personal data to communicate with those visitors who expressly request contact and to process the services and products offered on this website. We do not disclose your personal data without your consent, but we cannot rule out the possibility that this data may be accessed in the event of unlawful conduct.
If you send us personal data by e-mail - thus away from this website - we cannot guarantee secure transmission and protection of your data. We recommend that you never send confidential data by e-mail without encryption.
According to Article 6(1)(a) DSGVO (lawfulness of processing), the legal basis is that you give us consent to process the data you have entered. You can revoke this consent at any time - an informal e-mail is sufficient, you will find our
contact details in the imprint.
Rights according to the General Data Protection Regulation
According to the provisions of the GDPR, you are generally entitled to the following rights:
- Right to rectification (Article 16 DSGVO)
- Right to erasure ("right to be forgotten") (Article 17 GDPR)
- Right to restriction of processing (Article 18 GDPR)
- Right to notification - obligation to notify in connection with rectification or erasure of personal data or restriction of processing (Article 19 GDPR)
- Right to data portability (Article 20 GDPR)
- Right to object (Article 21 GDPR)
- Right not to be subject to a decision based solely on automated processing, including profiling (Article 22 GDPR).
If you believe that the processing of your data violates data protection law or your data protection rights have otherwise been violated in any way, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI).
Evaluation of visitor behaviour
In the following data protection declaration, we inform you whether and how we evaluate data from your visit to this website. The evaluation of the collected data is generally anonymous and we cannot draw any conclusions about your person from your behaviour on this website.
You can find out more about how to object to this analysis of your visit data in the following data protection declaration.
TLS encryption with https
We use https to transmit data in a tap-proof manner on the Internet (data protection by technical design Article 25(1) DSGVO). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data. You can recognise the use of this data transmission protection by the small lock symbol at the top left of the browser and the use of the https scheme (instead of http) as part of our internet address.
Google Analytics Privacy Policy
On our website we use the analysis tracking tool Google Analytics (GA) of the American company Google Inc. For the European area the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. For example, when you click on a link, this action is stored in a cookie and sent to Google Analytics. The reports we receive from Google Analytics help us to better tailor our website and service to your preferences. In the following, we will go into more detail about the tracking tool and, in particular, inform you about what data is stored and how you can prevent this.
What is Google Analytics?
Google Analytics is a tracking tool used to analyse traffic to our website. In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions you take on our website. As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.
Google processes the data and we receive reports about your user behaviour. These reports may include, but are not limited to, the following:
- Audience reports: Audience reports help us get to know our users better and know more precisely who is interested in our service.
- Ad reports: Ad reports help us analyse and improve our online advertising.
- Acquisition reports: Acquisition reports give us helpful information on how to attract more people to our service.
- Behaviour reports: This tells us how you interact with our website. We can track the path you take on our site and which links you click on.
- Conversion reports: Conversion is when you take a desired action as a result of a marketing message. For example, when you go from being just a website visitor to a buyer or newsletter subscriber. These reports help us learn more about how our marketing efforts are working for you. This is how we want to increase our conversion rate.
- Real-time reports: Here we always know immediately what is happening on our website. For example, we can see how many users are reading this text.
Why do we use Google Analytics on our website?
Our goal with this website is clear: we want to provide you with the best possible service. The statistics and data from Google Analytics help us to achieve this goal.
The statistically evaluated data shows us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimise our site so that it is found more easily by interested people on Google. On the other hand, the data helps us to better understand you as a visitor. We thus know exactly what we need to improve on our website in order to offer you the best possible service. The data also helps us to carry out our advertising and marketing measures in a more individual and cost-effective way. After all, it only makes sense to show our products and services to people who are interested in them.
What data is stored by Google Analytics?
Google Analytics uses a tracking code to create a random, unique ID that is linked to your browser cookie. This is how Google Analytics recognises you as a new user. The next time you visit our site, you will be recognised as a "returning" user. All collected data is stored together with this user ID. This is what makes it possible to evaluate pseudonymous user profiles in the first place.
Your interactions on our website are measured through identifiers such as cookies and app instance IDs. Interactions are all types of actions that you perform on our website. If you also use other Google systems (such as a Google Account), data generated through Google Analytics may be linked to third-party cookies. Google does not share Google Analytics data unless we, as the website operator, authorise it. Exceptions may occur if required by law.
The following cookies are used by Google Analytics:
Name: _ga
Wert: 2.1326744211.152311257336-5
Purpose: By default, analytics.js uses the cookie _ga to store the user ID. Basically, it is used to distinguish website visitors.
Expiry date: after 2 years
Name: _gid
Wert: 2.1687193234.152311257336-1
Purpose: The cookie is also used to distinguish website visitors.
Expiry date: after 24 hours
Name: _gat_gtag_UA_<property-id>
Value: 1
Purpose: Used to lower the request rate. If Google Analytics is provided via Google Tag Manager, this cookie is named _dc_gtm_ <property-id>.
Expiry date: after 1 minute
Name: AMP_TOKEN
Value: not specified
Purpose: The cookie has a token that can be used to retrieve a user ID from the AMP client ID service. Other possible values indicate a logout, a request or an error.
Expiry date: after 30 seconds up to one year
Name: __utma
Wert: 1564498958.1564498958.1564498958.1
Purpose: This cookie is used to track your behaviour on the website and measure performance. The cookie is updated every time information is sent to Google Analytics.
Expiry date: after 2 years
Name: __utmt
Value: 1
Purpose: The cookie is used like _gat_gtag_UA_<property-id> to throttle the request rate.
Expiry date: after 10 minutes
Name: __utmb
Value: 3.10.1564498958
Purpose: This cookie is used to determine new sessions. It is updated every time new data or info is sent to Google Analytics.
Expiry date: after 30 minutes
Name: __utmc
Value: 167421564
Purpose: This cookie is used to set new sessions for returning visitors. This is a session cookie and is only stored until you close the browser again.
Expiry date: After you close the browser.
Name: __utmz
Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/
Purpose: The cookie is used to identify the source of traffic to our website. This means that the cookie stores from where you came to our website. This may have been another page or an advertisement.
Expiry date: after 6 months
Name: __utmv
Value: not specified
Purpose: The cookie is used to store custom user data. It is updated whenever information is sent to Google Analytics.
Expiry date: after 2 years
Note: This list cannot claim to be exhaustive, as Google is always changing its choice of cookies.
Here we show you an overview of the most important data collected with Google Analytics:
Heatmaps: Google creates so-called heatmaps. Heatmaps allow you to see exactly those areas that you click on. This gives us information about where you are "travelling" on our site.
Session duration: Google defines session duration as the time you spend on our site without leaving. If you have been inactive for 20 minutes, the session ends automatically.
Bounce rate: A bounce is when you view only one page on our website and then leave our website again.
Account creation: When you create an account or place an order on our website, Google Analytics collects this data.
IP address: The IP address is only shown in abbreviated form so that no clear attribution is possible.
Location: The IP address can be used to determine the country and your approximate location. This process is also referred to as IP location determination.
Technical information: Technical information includes your browser type, internet service provider or screen resolution.
Source of origin: Google Analytics, or us, is of course also interested in which website or which advertisements you came to our site from.
Other data include contact details, any ratings, the playing of media (e.g. if you play a video via our site), the sharing of content via social media or the addition to your favourites. This list does not claim to be complete and only serves as a general orientation of the data storage by Google Analytics.
How long and where is the data stored?
Google has its servers spread all over the world. Most servers are located in America and consequently your data is mostly stored on American servers. You can find out exactly where Google's data centres are located here: https://www.google.com/about/datacenters/inside/locations/?hl=de.
Your data is distributed on different physical data carriers. This has the advantage that the data can be accessed more quickly and is better protected against manipulation. In each Google data centre, there are corresponding emergency programmes for your data. If, for example, the hardware at Google fails or natural disasters paralyse servers, the risk of a service interruption at Google still remains low.
Google Analytics has a standard retention period of 26 months for your user data. After this period, your user data will be deleted. However, we have the option to choose the retention period of user data ourselves. There are five options available to us for this:
- Deletion after 14 months
- Deletion after 26 months
- Deletion after 38 months
- Deletion after 50 months
- No automatic deletion
Once the specified period has expired, data is deleted once a month. This retention period applies to your data associated with cookies, user recognition and advertising IDs (e.g. DoubleClick domain cookies). Reporting results are based on aggregated data and are stored separately from user data. Aggregated data is a merging of individual data into a larger unit.
How can I delete my data or prevent data storage?
Under European Union data protection law, you have the right to access, update, delete or restrict your data. You can prevent Google Analytics from using your data by using the browser add-on to deactivate Google Analytics JavaScript (ga.js, analytics.js, dc.js). You can download and install the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de. Please note that this add-on only deactivates the collection of data by Google Analytics.
If you generally want to deactivate, delete or manage cookies (independently of Google Analytics), there are separate instructions for each browser:
Chrome: Delete, activate and manage cookies in Chrome.
Safari: Managing cookies and website data with Safari
Firefox: Delete cookies to remove data that websites have placed on your
Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete and manage cookies
Google Analytics is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information about this at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=311257336. We hope we have been able to provide you with the most important information about the data processing of Google Analytics. If you want to learn more about the tracking service, we recommend these two links: http://www.google.com/analytics/terms/de.html and https://support.google.com/analytics/answer/6004245?hl=de.
Newsletter Privacy Policy
When you sign up for our newsletter, you submit the personal data mentioned above and give us the right to contact you by e-mail. We use the data stored in the context of the registration for the newsletter exclusively for our newsletter and do not pass it on to third parties.
If you unsubscribe from the newsletter - you will find the link for this at the bottom of every newsletter - we will delete all data stored with the newsletter registration.
Facebook Privacy Policy
We use selected tools from Facebook on our website. Facebook is a social media network owned by Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland. These tools enable us to provide you and people interested in our products and services with the best possible experience. Below we provide an overview of the different Facebook tools, what data is sent to Facebook and how you can delete this data.
What are Facebook tools?
Among many other products, Facebook also offers the so-called "Facebook Business Tools". This is the official name of Facebook. However, since the term is hardly known, we have decided to call them simply Facebook Tools. Among them are:
- Facebook Pixel
- Social plug-ins (such as the "Like" or "Share" button)
- Facebook Login
- account kit
- APIs (programming interface)
- SDKs (collection of programming tools)
- Platform integrations
- Plugins
- Codes
- Specifications
- Documentation
- Technologies and Services
Through these tools, Facebook extends services and has the ability to obtain information about user activity outside of Facebook.
Why do we use Facebook tools on our website?
We want to show our services and products only to people who are really interested in them. With the help of Facebook ads, we can reach exactly those people. However, Facebook needs information about people's wishes and needs in order to be able to show them suitable advertisements. Thus, information about user behaviour (and contact data) on our website is made available to the company. As a result, Facebook collects better user data and can show interested people the appropriate advertisements about our products or services. The tools therefore enable tailored advertising campaigns on Facebook.
Facebook calls data about your behaviour on our website "event data". This is also used for measurement and analysis services. Facebook can thus create "campaign reports" on our behalf about the impact of our advertising campaigns. Furthermore, analytics give us a better insight into how you use our services, website or products. As a result, we use some of these tools to optimise your user experience on our website. For example, social plug-ins allow you to share content on our site directly on Facebook.
What data is stored by Facebook tools?
By using individual Facebook tools, personal data (customer data) can be sent to Facebook. Depending on the tools used, customer data such as name, address, telephone number and IP address may be sent.
Facebook uses this information to match the data with the data it itself has about you (if you are a Facebook member). Before customer data is sent to Facebook, a process called "hashing" takes place. This means that a data record of any size is transformed into a string of characters. This also serves to encrypt data.
In addition to contact data, "event data" is also transmitted. Event data" refers to the information that we receive about you on our website. For example, which sub-pages you visit or which products you buy from us. Facebook does not share the information it receives with third parties (such as advertisers) unless it has explicit permission or is legally required to do so. "Event data" can also be linked to contact details. This allows Facebook to offer better personalised advertising. After the matching process already mentioned, Facebook deletes the contact data again.
In order to deliver ads in an optimised way, Facebook only uses event data if it has been combined with other data (collected by Facebook in other ways). Facebook also uses this event data for security, protection, development and research purposes. Much of this data is transferred to Facebook via cookies. Cookies are small text files used to store data or information in browsers. Depending on the tools you use and whether you are a Facebook member, different numbers of cookies are created in your browser. We go into more detail about individual Facebook cookies in the descriptions of each Facebook tool. General information about the use of Facebook cookies can also be found at https://www.facebook.com/policies/cookies.
How long and where is the data stored?
Basically, Facebook stores data until it is no longer needed for its own services and Facebook products. Facebook has servers located around the world where your data is stored. However, customer data is deleted within 48 hours after it has been compared with your own user data.
How can I delete my data or prevent data storage?
In accordance with the Basic Data Protection Regulation, you have the right to information, correction, transferability and deletion of your data.
A complete deletion of the data only takes place if you delete your Facebook account completely. And this is how deleting your Facebook account works:
1) Click on Settings on the right-hand side of Facebook.
2) Then click on "Your Facebook information" in the left-hand column.
3) Now click "Deactivation and deletion".
4) Now select "Delete account" and then click on "Continue and delete account".
5) Now enter your password, click "Continue" and then click "Delete account".
The storage of data that Facebook receives via our site takes place, among other things, via cookies (e.g. for social plugins). In your browser, you can deactivate, delete or manage individual or all cookies. Depending on which browser you use, this works in different ways. The following instructions show how to manage cookies in your browser:
Chrome: Delete, activate and manage cookies in Chrome.
Safari: Managing cookies and website data with Safari
Firefox: Delete cookies to remove data that websites have placed on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete and manage cookies
If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. This way, you can decide for each individual cookie whether you allow it or not.
Facebook is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information about this at https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC. We hope we have provided you with the most important information about the use and data processing by Facebook tools. If you want to learn more about how Facebook uses your data, we recommend that you read the data policy at https://www.facebook.com/about/privacy/update.
Instagram privacy policy
We have incorporated Instagram features on our website. Instagram is a social media platform of the company Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Facebook Inc. since 2012 and is one of Facebook's products. Embedding Instagram content on our website is called embedding. This allows us to show you content such as buttons, photos or videos from Instagram directly on our website. When you call up web pages on our website that have an Instagram function integrated, data is transmitted to Instagram, stored and processed. Instagram uses the same systems and technologies as Facebook. Your data is thus processed across all Facebook companies.
In the following, we would like to give you a more detailed insight into why Instagram collects data, what data it is and how you can largely control the data processing. As Instagram belongs to Facebook Inc., we obtain our information from the Instagram guidelines on the one hand, but also from the Facebook data guidelines themselves on the other.
What is Instagram?
Instagram is one of the most popular social media networks in the world. Instagram combines the advantages of a blog with the advantages of audiovisual platforms such as YouTube or Vimeo. You can upload photos and short videos on "Insta" (as many of the users casually call the platform), edit them with various filters and also distribute them on other social networks. And if you don't want to be active yourself, you can also just follow other interesting users.
Why do we use Instagram on our website?
Instagram is the social media platform that has really gone through the roof in recent years. And of course we have also reacted to this boom. We want you to feel as comfortable as possible on our website. That's why a varied presentation of our content is a matter of course for us. Through the embedded Instagram features, we can enrich our content with helpful, funny or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected can also be useful to us for personalised advertising on Facebook. This way, only people who are really interested in our products or services receive our ads.
Instagram also uses the collected data for measurement and analysis purposes. We get aggregated statistics and thus more insight about your desires and interests. It is important to note that these reports do not identify you personally.
What data is stored by Instagram?
When you come across one of our pages that have Instagram features (such as Instagram images or plug-ins) built in, your browser automatically connects to Instagram's servers. In the process, data is sent to Instagram, stored and processed. And this is regardless of whether you have an Instagram account or not. This includes information about our website, about your computer, about purchases you have made, about advertisements you see and how you use our offer. Furthermore, the date and time of your interaction with Instagram is also stored. If you have an Instagram account or are logged in, Instagram stores significantly more data about you.
Facebook distinguishes between customer data and event data. We assume that this is exactly the case with Instagram. Customer data are, for example, name, address, phone number and IP address. It is important to mention that these customer data are only transmitted to Instagram if they have been "hashed" beforehand. Hashing means that a data record is transformed into a character string. This makes it possible to encrypt the contact data. In addition, the above-mentioned "event data" is also transmitted. By "event data" Facebook - and consequently also Instagram - understands data about your user behaviour. It may also happen that contact data is combined with event data. The contact data collected is matched with the data that Instagram already has about you.
The collected data is transmitted to Facebook via small text files (cookies), which are usually set in your browser. Depending on the Instagram functions used and whether you have an Instagram account yourself, different amounts of data are stored.
We assume that Instagram's data processing works the same way as Facebook's. This means that if you have an Instagram account or have visited www.instagram.com, Instagram has at least set a cookie. If this is the case, your browser sends information to Instagram via the cookie as soon as you come into contact with an Instagram function. After 90 days at the latest (after matching), this data is deleted again or anonymised. Although we have intensively studied Instagram's data processing, we cannot say exactly what data Instagram collects and stores.
In the following, we show you cookies that are set in your browser at least when you click on an Instagram function (such as a button or an Insta picture). In our test, we assume that you do not have an Instagram account. Of course, if you are logged into Instagram, significantly more cookies are set in your browser.
These cookies were used in our test:
Name: csrftoken
Value: ""
Purpose: This cookie is most likely set for security reasons to prevent falsification of requests. However, we were not able to find out more about this.
Expiry date: after one year
Name: mid
Value: ""
Purpose: Instagram sets this cookie to optimise its own services and offers on and off Instagram. The cookie sets a unique user ID.
Expiry date: after the end of the session
Name: fbsr_311257336124024
Value: not specified
Purpose: This cookie stores the log-in request for users of the Instagram app.
Expiry date: after end of session
Name: rur
Value: ATN
Purpose: This is an Instagram cookie that ensures functionality on Instagram.
Expiry date: after the end of the session
Name: urlgen
Wert: “{”194.96.75.33”: 1901}:1iEtYv:Y833k2_UjKvXgYe311257336”
Purpose: This cookie is used for Instagram's marketing purposes.
Expiry date: after the end of the session.
Note: We cannot make any claim to completeness here. Which cookies are set in individual cases depends on the embedded functions and your use of Instagram.
How long and where is the data stored?
Instagram shares the information it receives between Facebook companies with external partners and with people you connect with around the world. Data is processed in compliance with its own data policy. Your data is distributed on Facebook servers around the world, partly for security reasons. Most of these servers are located in the USA.
How can I delete my data or prevent data storage?
Thanks to the Basic Data Protection Regulation, you have the right to information, portability, correction and deletion of your data. You can manage your data in the Instagram settings. If you want to delete your data on Instagram completely, you have to delete your Instagram account permanently.
And this is how deleting your Instagram account works:
First open the Instagram app. On your profile page, go down and click on "Help area". Now you will get to the company's website. On the website, click on "Manage your account" and then on "Delete your account".
If you delete your account altogether, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you is not part of your account and consequently will not be deleted.
As mentioned above, Instagram stores your data primarily via cookies. You can manage, deactivate or delete these cookies in your browser. Depending on your browser, the management always works a little differently. Here we show you the instructions for the most important browsers.
Chrome: Deleting, activating and managing cookies in Chrome
Safari: Manage cookies and website data with Safari.
Firefox: Delete cookies to remove data that websites have placed on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete and manage cookies
You can also set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.
Instagram is a subsidiary of Facebook Inc. and Facebook is an active participant in the EU-U.S. Privacy Shield Framework. This framework ensures proper data transfer between the U.S. and the European Union. You can learn more about it at https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC. We have tried to bring you closer to the most important information about data processing by Instagram. At https://help.instagram.com/519522125107875, you can take a closer look at Instagram's data policies.
Twitter privacy policy
We have integrated Twitter functions on our website. These are, for example, embedded tweets, timelines, buttons or hashtags. Twitter is a short message service and a social media platform of the company Twitter Inc, One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland.
To our knowledge, in the European Economic Area and Switzerland, no personal data or data relating to your web activities are transferred to Twitter by the mere inclusion of the Twitter function. Only when you interact with the Twitter functions, such as clicking on a button, can data be sent to Twitter, stored and processed there. We have no influence on this data processing and bear no responsibility for it. Within the framework of this privacy policy, we want to give you an overview of what data Twitter stores, what Twitter does with this data and how you can protect yourself to a large extent from the data transfer.
What is Twitter?
For some, Twitter is a news service, for others a social media platform and still others speak of a microblogging service. All these terms have their justification and mean more or less the same thing.
Both private individuals and companies use Twitter to communicate with interested people via short messages. Twitter only allows 280 characters per message. These messages are called "tweets". Unlike Facebook, for example, the service does not focus on expanding a network for "friends", but wants to be understood as a worldwide and open news platform. With Twitter, you can also have an anonymous account and tweets can be deleted by the company on the one hand and by the users themselves on the other.
Why do we use Twitter on our website?
Like many other websites and companies, we try to offer our services and communicate with our customers through different channels. Especially Twitter has grown on us as a useful "little" news service. Time and again we tweet or retweet exciting, funny or interesting content. We realise that you can't follow every channel separately. After all, you also have something else to do. That's why we have included Twitter functions on our website. You can follow our Twitter activity "on the spot" or follow a direct link to our Twitter page. Through this integration, we want to strengthen our service and the user-friendliness of our website.
What data is stored by Twitter?
On some of our sub-pages you will find built-in Twitter functions. When you interact with Twitter content, such as clicking on a button, Twitter may collect and store data. This is the case even if you do not have a Twitter account yourself. Twitter calls this data "log data". This includes demographic data, browser cookie IDs, your smartphone ID, hashed email addresses, and information about which pages you have visited on Twitter and what actions you have taken. Twitter naturally stores more data if you have a Twitter account and are logged in. Mostly, this storage happens via cookies. Cookies are small text files that are usually set in your browser and transmit different information to Twitter.
We will now show you which cookies are set when you are not logged in to Twitter but visit a website with built-in Twitter functions. Please consider this list as an example. We can by no means guarantee completeness here, as the choice of cookies is always changing and depends on your individual actions with the Twitter content.
These cookies were used in our test:
Name: personalization_id
Wert: “v1_cSJIsogU51SeE311257336”
Purpose: This cookie stores information about how you use the website and through which advertisements you may have come to Twitter.
Expiry date: after 2 years
Name: lang
Value: en
Purpose: This cookie stores your default or preferred language.
Expiry date: after end of session
Name: guest_id
Value: 311257336v1%3A157132626
Purpose: This cookie is set to identify you as a guest.
Expiry date: after 2 years
Name: fm
Value: 0
Purpose: Unfortunately, we were unable to find out the purpose of this cookie.
Expiry date: after end of session
Name: external_referer
Wert: 3112573362beTA0sf5lkMrlGt
Purpose: This cookie collects anonymous data, such as how often you visit Twitter and how long you visit Twitter. Expiry date: After 6 days
Name: eu_cn
Value: 1
Purpose: This cookie stores user activity and is used for various advertising purposes by Twitter.
Expiry date: After one year
Name: ct0
Wert: c1179f07163a365d2ed7aad84c99d966
Purpose: Unfortunately, we have not found any information about this cookie.
Expiry date: after 6 hours
Name: _twitter_sess
Wert: 53D%253D–dd0248311257336-
Purpose: This cookie allows you to use functions within the Twitter website.
Expiry date: after end of session
Note: Twitter also works with third-party providers. That is why we also detected the three Google Analytics cookies _ga, _gat, _gid during our test.
Twitter uses the collected data on the one hand to better understand user behaviour and thus improve its own services and advertising offers, on the other hand the data also serve internal security measures.
How long and where is the data stored?
When Twitter collects data from other websites, it is deleted, aggregated or otherwise obscured after a maximum of 30 days. The Twitter servers are located on various server centres in the United States. Accordingly, it can be assumed that collected data is collected and stored in America. After our research, we could not clearly determine whether Twitter also has its own servers in Europe. In principle, Twitter can store the collected data until it is no longer useful to the company, you delete the data or there is a statutory deletion period.
How can I delete my data or prevent data storage?
Twitter repeatedly emphasises in its data protection guidelines that it does not store any data from external website visits if you or your browser are located in the European Economic Area or in Switzerland. However, if you interact with Twitter directly, Twitter will of course store data about you.
If you have a Twitter account, you can manage your data by clicking on "More" under the "Profile" button. Then click on "Settings and privacy". Here you can manage the data processing individually.
If you do not have a Twitter account, you can go to twitter.com and then click on "Individualisation". Under "Individualisation and data" you can manage your collected data.
Most data is stored via cookies, as mentioned above, and you can manage, deactivate or delete these in your browser. Please note that you only "edit" the cookies in the browser you have chosen. This means: if you use a different browser in the future, you will have to manage your cookies there again according to your wishes. Here are the instructions for cookie management of the most popular browsers.
Chrome: Delete, activate and manage cookies in Chrome.
Safari: Manage cookies and website data with Safari
Firefox: Delete cookies to remove data that websites have placed on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete and manage cookies
You can also manage your browser in such a way that you are informed about each individual cookie. Then you can always decide individually whether or not to allow a cookie.
Twitter also uses the data for personalised advertising inside and outside Twitter. You can switch off personalised advertising in the settings under "Individualisation and data". If you use Twitter on a browser, you can deactivate personalised advertising at http://optout.aboutads.info/?c=2&lang=EN.
Twitter is an active participant in the EU-U.S. Privacy Shield Framework. This framework ensures proper data transfer between the U.S. and the European Union. You can find out more about it at https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO.
We hope we have given you a basic overview of Twitter's data processing. We do not receive any data from Twitter and are not responsible for what Twitter does with your data. If you have any further questions on this topic, we recommend that you read the Twitter privacy statement at https://twitter.com/de/privacy.
YouTube Privacy Policy
We have incorporated YouTube videos on our website. This allows us to present interesting videos directly on our site. YouTube is a video portal that has been a subsidiary of Google since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. When you call up a page on our website that has a YouTube video embedded, your browser automatically connects to the YouTube or Google servers. In the process, various data are transferred (depending on the settings). Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all data processing in Europe.
In the following, we would like to explain in more detail which data is processed, why we have integrated YouTube videos and how you can manage or delete your data.
What is YouTube?
On YouTube, users can watch, rate, comment on and upload videos themselves free of charge. Over the last few years, YouTube has become one of the most important social media channels in the world. In order for us to display videos on our website, YouTube provides a code snippet that we have built into our site.
Why do we use YouTube videos on our website?
YouTube is the video platform with the most visitors and the best content. We are committed to providing you with the best possible user experience on our website. And of course, we can't do without interesting videos. With the help of our embedded videos, we provide you with further helpful content in addition to our texts and images. In addition, the embedded videos make our website easier to find on the Google search engine. Also, when we run ads through Google Ads, Google - thanks to the data it collects - can really only show these ads to people who are interested in what we have to offer.
What data is stored by YouTube?
As soon as you visit one of our pages that has a YouTube video embedded, YouTube sets at least one cookie that stores your IP address and our URL. If you are logged into your YouTube account, YouTube can usually assign your interactions on our website to your profile using cookies. This includes data such as session duration, bounce rate, approximate location, technical information such as browser type, screen resolution or your internet service provider. Other data may include contact details, any ratings, sharing of content via social media or adding to your favourites on YouTube.
If you are not signed in to a Google Account or a YouTube account, Google stores data with a unique identifier associated with your device, browser or app. For example, your preferred language setting is retained. But a lot of interaction data cannot be stored because fewer cookies are set.
In the following list, we show cookies that were set in the browser in a test. On the one hand, we show cookies that are set without a logged-in YouTube account. On the other hand, we show cookies that are set with a logged-in account. The list cannot claim to be complete because the user data always depends on the interactions on YouTube.
Name: YSC
Value: b9-CV6ojI5Y311257336-1
Purpose: This cookie registers a unique ID to store statistics of the video watched.
Expiry date: after end of session
Name: PREF
Value: f1=50000000
Purpose: This cookie also registers your unique ID. Google gets statistics about how you use YouTube videos on our website via PREF.
Expiry date: after 8 months
Name: GPS
Value: 1
Purpose: This cookie registers your unique ID on mobile devices to track GPS location.
Expiry date: after 30 minutes
Name: VISITOR_INFO1_LIVE
Value: 95Chz8bagyU
Purpose: This cookie attempts to estimate the user's bandwidth on our websites (with embedded YouTube video). Expiry date: after 8 months
Other cookies set when you are logged in with your YouTube account:
Name: APISID
Wert: zILlvClZSkqGsSwI/AU1aZI6HY7311257336-
Purpose: This cookie is used to create a profile of your interests. The data is used for personalised advertisements.
Expiry date: after 2 years
Name: CONSENT
Value: YES+AT.en+20150628-20-0
Purpose: The cookie stores the status of a user's consent to use various Google services. CONSENT is also used for security purposes to verify users and protect user data from unauthorised attacks.
Expiry date: after 19 years
Name: HSID
Value: AcRwpgUik9Dveht0I
Purpose: This cookie is used to create a profile about your interests. This data helps to display personalised advertising.
Expiry date: after 2 years
Name: LOGIN_INFO
Value: AFmmF2swRQIhALl6aL...
Purpose: This cookie stores information about your login details.
Expiry date: after 2 years
Name: SAPISID
Value: 7oaPxoG-pZsJuuF5/AnUdDUIsJ9iJz2vdM
Purpose: This cookie works by uniquely identifying your browser and device. It is used to create a profile about your interests.
Expiry date: after 2 years
Name: SID
Value: oQfNKjAsI311257336- V
Purpose: This cookie stores your Google Account ID and your last login time in digitally signed and encrypted form. Expiry date: after 2 years
Name: SIDCC
Value: AN0-TYuqub2JOcDTyL
Purpose: This cookie stores information about how you use the website and what advertisements you may have seen before visiting our site.
Expiry date: after 3 months
How long and where is the data stored?
The data that YouTube receives from you and processes is stored on Google servers. Most of these servers are located in America. You can see exactly where Google's data centres are located at https://www.google.com/about/datacenters/inside/locations/?hl=de. Your data is distributed across the servers. This means that the data can be accessed more quickly and is better protected against manipulation.
Google stores the collected data for different lengths of time. Some data you can delete at any time, others are automatically deleted after a limited time and still others are stored by Google for a longer period of time. Some data (such as items from "My Activity", photos or documents, products) stored in your Google Account will remain stored until you delete it. Even if you are not signed in to a Google Account, you can delete some data associated with your device, browser or app.
How can I delete my data or prevent data storage?
Basically, you can delete data in your Google Account manually. With the automatic deletion feature of location and activity data introduced in 2019, information will be stored depending on your decision - either 3 or 18 months and then deleted.
Whether you have a Google account or not, you can configure your browser to delete or disable cookies from Google. Depending on which browser you use, this works in different ways. The following instructions show how to manage cookies in your browser:
Chrome: Delete, activate and manage cookies in Chrome.
Safari: Managing cookies and website data with Safari
Firefox: Delete cookies to remove data that websites have placed on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete and manage cookies
If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. This way, you can decide for each individual cookie whether you allow it or not. As YouTube is a subsidiary of Google, there is a joint privacy policy. If you want to know more about how your data is handled, we recommend that you read the privacy policy at https://policies.google.com/privacy?hl=de.
YouTube Subscribe Button Privacy Policy
We have integrated the YouTube Subscribe button on our website. You can usually recognise the button by the classic YouTube logo. The logo shows the words "Subscribe" or "YouTube" in white letters against a red background and the white "Play" symbol to the left. However, the button can also be displayed in a different design.
Our YouTube channel always offers you funny, interesting or exciting videos. With the built-in "Subscribe" button, you can subscribe to our channel directly from our website and do not have to go to the YouTube website. We want to make it as easy as possible for you to access our extensive content. Please note that YouTube may store and process data about you as a result.
If you see a built-in subscription button on our site, YouTube - according to Google - sets at least one cookie. This cookie stores your IP address and our URL. YouTube can also learn information about your browser, your approximate location and your default language this way. In our test, the following four cookies were set without being logged into YouTube:
Name: YSC
Value: b9-CV6ojI5311257336Y
Purpose: This cookie registers a unique ID to store statistics of the video watched.
Expiry date: after end of session
Name: PREF
Value: f1=50000000
Purpose: This cookie also registers your unique ID. Google gets statistics about how you use YouTube videos on our website via PREF.
Expiry date: after 8 months
Name: GPS
Value: 1
Purpose: This cookie registers your unique ID on mobile devices to track GPS location.
Expiry date: after 30 minutes
Name: VISITOR_INFO1_LIVE
Value: 31125733695Chz8bagyU
Purpose: This cookie attempts to estimate the user's bandwidth on our websites (with embedded YouTube video). Expiry date: after 8 months
Note: These cookies were set after a test and cannot claim to be complete.
If you are logged into your YouTube account, YouTube can save many of your actions/interactions on our website with the help of cookies and assign them to your YouTube account. YouTube thus receives information, for example, about how long you surf our site, what type of browser you use, what screen resolution you prefer or what actions you perform.
YouTube uses this data on the one hand to improve its own services and offers, and on the other hand to provide analyses and statistics for advertisers (who use Google Ads).
Sofortüberweisung Privacy Policy
We offer the payment method "Sofortüberweisung" of the company Sofort GmbH for cashless payment on our website. Sofort GmbH has been part of the Swedish company Klarna since 2014, but has its headquarters in Germany, Theresienhöhe 12, 80339 Munich.
If you decide to use this payment method, personal data will be transmitted to Sofort GmbH or Klarna, respectively, stored and processed there. This data protection text gives you an overview of the data processing by Sofort GmbH.
What is an "Sofortüberweisung"?
Sofortüberweisung is an online payment system that allows you to place an order via online banking. In this case, the payment processing is carried out by Sofort GmbH and we immediately receive information about the payment made. Every user who has an active online banking account with PIN and TAN can use this method. Only a few banks do not yet support this payment method.
Why do we use "Sofortüberweisung" on our website?
Our goal with our website and our integrated online shop is to offer you the best possible service. In addition to the overall experience on the website and alongside our offers, this also includes a smooth, fast and secure payment processing of your orders. To ensure this, we use "Sofortüberweisung" as a payment system.
What data is stored by "Sofortüberweisung"?
When you make an instant transfer via the Sofort/Klarna service, data such as name, account number, bank code, subject, amount and date are stored on the company's servers. We also receive this information via the payment confirmation.
As part of the account coverage check, Sofort GmbH checks whether your account balance and overdraft facility cover the payment amount. In some cases it is also checked whether Sofort transfers have been successfully carried out in the last 30 days. In addition, your user identification (such as your user number or contract number) is collected and stored in a shortened ("hashed") form, as well as your IP address. For SEPA transfers, the BIC and IBAN are also stored.
According to the company, no other personal data (such as account balances, turnover data, drawing limits, account lists, mobile phone number, authentication certificates, security codes or PIN/TAN) is collected, stored or passed on to third parties.
Sofortüberweisung also uses cookies to make its own service more user-friendly. When you order a product, you will be redirected to the Sofort or Klarna website. After successful payment, you will be redirected to our thank you page.
The following three cookies are set here:
Name: SOFUEB
Wert: e8cipp378mdscn9e17kajlfhv7311257336-5
Purpose: This cookie stores your session ID.
Expiry date: after the browser session ends
Name: User[user_cookie_rules].
Value: 1
Purpose: This cookie stores your consent to the use of cookies.
Expiry date: after 10 years
Name: _ga
Wert: GA1.2.69759879.1589470706
Purpose: By default, analytics.js uses the cookie _ga to store the user ID. Basically, it is used to distinguish between website visitors. This is a cookie from Google Analytics.
Expiry date: after 2 years
Note: The cookies listed here do not claim to be complete. It is always possible that Sofortüberweisung also uses other cookies.
How long and where is the data stored?
All collected data is stored within the legal retention obligation. This obligation can last between three and ten years.
Klarna/Sofort GmbH tries to store data only within the EU or the European Economic Area (EEA). If data is transferred outside the EU/EEA, the data protection must comply with the GDPR, the country must be in an EU adequacy decision or have the US Privacy Shield certificate.
How can I delete my data or prevent data retention?
You can withdraw your consent for Klarna to process personal data at any time. You also always have the right to information, correction and deletion of your personal data. To do so, you can simply contact the company's data protection team by emailing datenschutz@sofort.com.
You can manage, delete or deactivate possible cookies used by Sofortüberweisung in your browser. Depending on your preferred browser, this works in different ways. The following instructions show how to manage cookies in the most popular browsers:
Chrome: Delete, activate and manage cookies in Chrome.
Safari: Managing cookies and website data with Safari
Firefox: Delete cookies to remove data that websites have placed on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete and manage cookies
If you would like to learn more about data processing by the "Sofortüberweisung" company Sofort GmbH, we recommend that you read the data protection declaration at https://www.sofort.de/datenschutz.html.
Source: Created with the data protection generator by AdSimple in cooperation with justmed.de